Motoriginal Product Spotlight: An Automotive Library Must Have
I’ll start off with direct words from the author to get the best feeling of what this book is:
"This is not a book about cars. At least, not in the sense of technology, production engineering, crash-testing, environmental impact, dynamics or motor racing. It is not about industry or manufacturing. You will find no references to power outputs, speed, acceleration… Nor is it about the mundane torment of commuting in serial tedium. It is not about the raw data - the economics, the beans, the counters… My subject is the more elusive one of art."
If you have a half decent car book library then you need to leave a pretty thick space for Cars: Freedom, Style, Sex, Power, Motion, Colour, Everything, by Stephen Bayley or if you’d like to start a library this book is the right way to do it. It’s a great gift too (that’s how I got it).
It’s a 384 page, amazingly detailed look into the most important, iconic cars ever built with descriptions of each car starting with the Ford Model T in 1908, ending with 2003 BMW 5-Series and 84-more culture shaping cars in between, some of which you may have never heard but you’ll be happy that you did.
Everything about the book is beautiful starting with the gray suede cover to the durable, black outer slipcase keeping the suede in good condition. It looks great on a bookshelf or as a coffee table piece but the real beauty is looking through the black & white photography to really get a sense of the amount of details that went into making these rolling pieces of art.
Those who enjoy reading about how cars have given people freedom, a sense of exploration & personal expression, and how they’ve shaped culture as a whole then the first 30 pages or so are for you. If you just love to study and gaze at the beauty that makes up interesting vintage, classic, and modern cars then you will get lost in the rest of the 350 pages.
Every aspiring automotive: designer, enthusiast, critic, writer, salesperson, historian, or employee should have to study this book before starting and open it up at least twice a year as inspiration. You’ll notice something new upon each read.
You can purchase the book directly from Motoriginal’s Amazon Store and all Product Spotlights will be up on the sidebar of the Motoriginal page for the time being.
If you have product suggestions, or would like to advertise your product or service on Motoriginal to half a million people, drop me a line. Be on the lookout for more Product Spotlights in the near future, as I’ll be trying to do it once a week. Thanks for looking!